Planters hiring special staff to mark the occasion:
Planters is hiring ‘peanutters’ to drive NUTmobiles across the US.
The NUTmobiles measure 26 feet long and are designed to look like a giant peanut. Drivers who are hired for the role get to serve as a Planters brand ambassador, which the company calls a “Peanutter.”
If chosen to operate the iconic vehicle, Planters will provide training on how to drive and park the 13,000 pound NUTmobile in addition to the company’s social media requirements, since drivers are responsible for capturing moments to share on Twitter and Instagram.